Writing and Asking for Client Reviews

Please, sir. Can I have some...reviews?

In a blog post I wrote for Epic Marketing about a simple way to get customer reviews on Google Places, I mentioned that you should keep the “request succinct, honest, and appreciative,” and I wanted to expound on that advice here.


Not only is succinct a fancy word, it is very advantageous when figuring out what to write to clients in a follow-up email. When reading business-related emails, people are usually turned off or overwhelmed by a huge block of text or an email that they have to scroll and scroll and scroll just to get to the point. If you get right to it, then the probability that they will finish reading the email increases.


It might sound crazy, but people don’t like to be tricked. Don’t ask your clients for a “good” review or persuade them in any way to write something positive. Not only does it look desperate, but it can taint the honesty of the review for people who will end up reading them down the road. (Even if they give you an average or negative review, you can learn how to improve your business from their feedback.)


Last and not least, let the client know that you appreciate their time and effort of reading the email and leaving the review. It’s not like it takes a great deal of effort on their behalf, but they don’t have to do it and it is a favor. Convey genuine gratitude for their time and patronage.

By doing these three things, you will have a better response from your clients.

Create Your Own EbookLuis D. Bonilla
Wordszilla, LLC

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