Help for Blog Writers: Using Keywords


Writers for blogs—both personal and business—frequently overlook the important aspects of keyword research and usage. Remembering to include keyword phrases that receive search volume will help to increase visitors to your particular blog post.

A few years back, I wrote a blog post titled Choosing Keywords for Your Website. Along the same line of thought, taking the time to research and use keywords for each blog post will help ensure that your content is actually found and read. Why spend so much time crafting a great blog post but then ignore the effort to make the content accessible?

Here are a few things to keep in mind before writing your blog post:

1. Keyword Research

Obviously Google and other companies have keyword research tools, which is a great starting point. But another way to see what’s being searched for is using Google’s search bar, namely the “Google Instant” feature.

Begin typing in a keyword phrase and see what it suggests. Is the suggestion along the lines of what you’re writing about? Does it suggest something better? What keywords can you glean from the results?

By combining different tools and techniques, you will be able to find relevant keywords that have good search volume.

2. Implement Keywords

This may seem too simple, but again, it isn’t always top of mind for bloggers, writers, or traditional marketers to implement the keyword(s) throughout the blog post. A few places you should consider implementing the keyword include:

  • Blog post title
  • First paragraph of text
  • Images (if relevant)
  • Tags
  • URL (which is generally the blog post title, but in some cases it may be different)

Now, keyword implementation isn’t about saturating (“stuffing”) the content, but rather just labeling the content appropriately.

Remember Intent

It’s important to keep in mind that your blog post probably won’t show up on search engine inquiries for vague content. Be descriptive while writing and use relevant keywords in various elements of your blog, as that will increase the opportunity for the content to be found by search engines and users alike.

For example, avoid using allusive blog post titles like “The Place to Travel,” which is not helpful for search engines to categorize your blog post and likewise not really searchable for users. Instead, try a title like “Travel to Brazil on a Budget” which includes an action (travel), a destination (Brazil), and a focus (on a budget).

By keeping these few simple tips in mind, you should be able to get more value from your blog content.

LuisLuis D. Bonilla
Wordszilla, LLC

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