For small business owners who don’t have enough time to sit down and write copy for their website, or for individuals who don’t feel confident in their writing skills, it is still a wise decision to take the time to research and focus on particular keywords for the website. Doing so will make your website’s text more effective—for the user and search engines alike. (more…)
Archive for the ‘Business Topics’ Category
Choosing Keywords for Your Website
Sunday, February 28th, 2010Writing Job Ideas
Monday, June 22nd, 2009When I graduated from college with a bachelor’s in English, many asked me, “So, what do you plan to do with that?” Well, I wasn’t sure exactly, but I knew that having a background that allowed me to sharpen my writing skills, develop my reading comprehension, and not have to take upper-echelon math classes would serve me well in whatever I wanted to do for a career.
I believe that writing skills (i.e., a major in English, Journalism, Humanities, etc.) can help you in many different types of occupations, as clear communication is a prerequisite for any company.
Using myself as an example, my full-time position with an SEO marketing firm doesn’t necessarily require a degree in English. However, my experience with writing has greatly helped me be able to quickly understand the relationship of keywords for search engines, writing content for the Internet, and so forth.
Below is a list of Web-related jobs that I feel an individual can excel in with a strong writing background.
- SEO Content Writer: If you enjoy writing short articles or blog posts and can gear it towards particular keywords, perhaps this is something you would enjoy.
- Website Content Manager: Being in charge of website content consists of keeping pages relevant, accurate, and up-to-date. Obviously, being able to write and edit the website’s content is invaluable to a company that wishes to sell their product or service.
- Pay-Per-Click Analyst: Writing experience can help you be able to write short, effective copy for ads.
Have any other job ideas? Please feel free to write a comment below.
Luis D. Bonilla
luis@wordszilla.com
Wordszilla, LLC
Common Errors on Business Websites
Monday, February 23rd, 2009I read a number of business websites each day and I see the same types of errors over and over again. These typos or mistakes aren’t the end of the world, but they definitely lower the level of professionalism of the website. For a consumer like me, I’m turned off from the company when I find blunders:
- Mostly found in the website’s footer, I find the misspelling of “copyright” as “copywrite,” “copyrite,” and other types of “rite,” which isn’t right.
- I’m not a fan of a company that spells their name in more than one way, excluding abbreviations. Is it A1 Listings, A-1 Listings, A-One Listings, or A1Listings? (Note: This company’s name is completely fabricated, and I even checked for it on Google.)
- It’s a good thing to have your complete address if you choose to include it on your contact page (or any other page). It really is. I don’t like when they leave out the suite number or zip code, especially if it’s a place I’m planning to visit. Oh, and if you move to a different location altogether, update your website’s address. This is very helpful to consumers and only takes seconds to do.
- If you have a time-sensitive coupon, make sure to delete it or change it after your purposed expiration date. Having outdated coupons on your website lets your visitors know that you don’t care about them.
Long story short, if you are in charge of a business website, be sure to proofread your text or at least get a copy editing service to help you out. It can make a difference to your online presence.
So, my faithful readers (reader?), what are some errors that you come across on websites that make you scrunch your face? I’m always interested in what you have to say. Please leave a comment below. It’s free to do, and in this economy, don’t we need more free?
Luis D. Bonilla
luis@wordszilla.com
Wordszilla, LLC